Located on a site that once formed part of the Guinness Brewery, the Binary Hub comprises two buildings on either side of a new, pedestrian, stepped street known as Roe Lane, which is orientated to focus on the Guinness windmill, once used to power the nearby Roe Distillery.

The project brings a new student population to this part of Dublin, formerly characterised by industrial warehouses.  The residences are organised in clusters at the upper building levels, with the student amenity areas located at street level, providing passive supervision of Roe Lane.  A material palette of brick and zinc links the project to the industrial heritage of the area,  and this juxtaposed with the bold use of colour helps the building foster a strong identity within its context.